Design threads
Design threads
Shaping conversations with unconventional design concepts to reach the CEO of Instagram, Adam.
Shaping conversations with unconventional design concepts to reach the CEO of Instagram, Adam.
(Souko)
(Threads)
(Threads)
Year
Year
Project type
Project type
2024-2025
2024-25
Passion project
Passion project
As a concept designer, I created over 100 design experiments aimed at reimagining how Threads by Meta could evolve — from playful trends to bold, unhinged concepts.
As a concept designer, I created over 100 design experiments aimed at reimagining how Threads by Meta could evolve — from playful trends to bold, unhinged concepts.
(Goal)
As a concept designer, I created over 100 design experiments aimed at reimagining how Threads by Meta could evolve — from playful trends to bold, unhinged concepts.
Released 100+ original design concepts
Prioritised playful & unconventional ideas
Reached over 1.5M views organically on Threads
Sparked direct interactions w Adam Mosseri (CEO)
Engaged with Meta’s product design team
Figma design files purchased & used by Meta
Presented the journey at SmashingConf: "My Love Story Featuring the CEO of Instagram"
(Approach Highlights)
To connect with the Meta and Threads design community, spark daily inspiration and explore new directions for social design. This self-initiated project didn’t just catch attention — it became a catalyst for creative conversations across the platform.
(Key Learning)
Breaking traditional design boundaries unlocks unexpected opportunities — when you dare to share bold ideas, real conversations (and collaborations) happen.
(Goal)
To connect with the Meta and Threads design community, spark daily inspiration and explore new directions for social design. This self-initiated project didn’t just catch attention — it became a catalyst for creative conversations across the platform.
To connect with the Meta and Threads design community, spark daily inspiration and explore new directions for social design. This self-initiated project didn’t just catch attention — it became a catalyst for creative conversations across the platform.
(Approach Highlights)
Released 100+ original design concepts
Prioritised playful & unconventional ideas
Reached over 1.5M views organically on Threads
Sparked direct interactions w Adam Mosseri (CEO)
Engaged with Meta’s product design team
Figma design files purchased & used by Meta
Presented the journey at SmashingConf: "My Love Story
Featuring the CEO of Instagram"
Released 100+ original design concepts
Prioritised playful & unconventional ideas
Reached over 1.5M views organically on Threads
Sparked direct interactions w Adam Mosseri (CEO)
Engaged with Meta’s product design team
Figma design files purchased & used by Meta
Presented the journey at SmashingConf: "My Love Story
Featuring the CEO of Instagram"
(Key Learnings)
Breaking traditional design boundaries unlocks unexpected opportunities — when you dare to share bold ideas, real conversations (and collaborations) happen.
Breaking traditional design boundaries unlocks unexpected opportunities — when you dare to share bold ideas, real conversations (and collaborations) happen.
(Smashing Conf)
Design threads
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